What is the difference between a brand and a trade mark (trademark)?
The terms "brand" and "trade mark" (or trademark) tend, in common parlance, to be used interchangeably. To confuse these concepts with each other is to overlook the essential nature and purpose of each. While one is a protective legal device, the other is a far broader, commercial construct. This post will help to distinguish between the two. Trade Marks A trade mark is ...
