When a company develops a new product an important part of the prototype phase is to guarantee that it works before incurring the significant costs of large scale manufacturing. This is done by field trials, whereby the product undergoes testing under various conditions in order to observe how it performs within its core market. The problem with these field trials ...
Small and medium size enterprises have always been reluctant to enforce their Intellectual Property Rights because of the cost of taking action. In fact, according to the Hargreaves Review of IP and Growth, one in six SMEs have given up enforcing their Intellectual Property Rights due to the fear of escalating costs. It is a problem that will hopefully be ...
ip21 has launched a new advertising campaign in the Suffolk Institute of Directors quarterly magazine. The full-page advert is on page 17. To view the impressive advert, click here.
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