TwitterA blog about innovation and all commercial aspects of intellectual property
When a company develops a new product an important part of the prototype phase is to guarantee that it works before incurring the significant costs of large scale manufacturing. This is done by field trials, whereby the product undergoes testing under various conditions in order to observe how it performs within its core market. The problem with these field trials ...
Small and medium size enterprises have always been reluctant to enforce their Intellectual Property Rights because of the cost of taking action. In fact, according to the Hargreaves Review of IP and Growth, one in six SMEs have given up enforcing their Intellectual Property Rights due to the fear of escalating costs. It is a problem that will hopefully be ...
What's in a Name? Choosing the right name for your business, or for your range of products, is often key to commercial success. Brand Name Checklist Not merely descriptive Not just "laudatory" Not already registered Not too similar to other marks Works as a "Badge of Origin" Domain names available Memorable Gives the right brand image Works in other languages Available for use overseas If you thought that choosing a good name ...
Domain names - the address of a website - are an increasingly prominent component of any business's intellectual property asset base. Just how strategically important and commercially valuable are these domain names? What is their actual worth versus other intangible assets? Trade Mark-Linked Domain Names Where the domain name is a direct extension of the business's principal trade mark (e.g. tesco.com), it follows ...
Keep Off the Olympic Grass Debra Hiddleston, Trade Mark Attorney ip21 Ltd With 2012 not far away, it is tempting for businesses to try to profit from the huge public interest in and support of the Olympics by selling t-shirts and other goods with graphics alluding to the Olympics. Businesses should be aware however that ANYTHING alluding to the 2012 Olympics is ...
