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	<description>Trademarks, Patents and Copyright Specialists</description>
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		<title>Field Trials</title>
		<link>http://www.ip21.co.uk/2012/04/field-trials/</link>
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		<pubDate>Wed, 11 Apr 2012 15:25:47 +0000</pubDate>
		<dc:creator>ip21</dc:creator>
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		<description><![CDATA[When a company develops a new product an important part of the prototype phase is to guarantee that it works before incurring the significant costs of large scale manufacturing. This is done by field trials, whereby the product undergoes testing &#8230; <a href="http://www.ip21.co.uk/2012/04/field-trials/" class="readfullarticle">Read full article &#62;&#62;</a>]]></description>
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		<title>Enforcing Intellectual Property Rights is getting easier for SMEs</title>
		<link>http://www.ip21.co.uk/2012/04/enforcing-intellectual-property-rights-easier-smes/</link>
		<comments>http://www.ip21.co.uk/2012/04/enforcing-intellectual-property-rights-easier-smes/#comments</comments>
		<pubDate>Wed, 11 Apr 2012 15:16:56 +0000</pubDate>
		<dc:creator>ip21</dc:creator>
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		<description><![CDATA[Small and medium size enterprises have always been reluctant to enforce their Intellectual Property Rights because of the cost of taking action.  In fact, according to the Hargreaves Review of IP and Growth, one in six SMEs have given up &#8230; <a href="http://www.ip21.co.uk/2012/04/enforcing-intellectual-property-rights-easier-smes/" class="readfullarticle">Read full article &#62;&#62;</a>]]></description>
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		<title>ip21 Advertising</title>
		<link>http://www.ip21.co.uk/2012/04/ip21-advertising/</link>
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		<pubDate>Wed, 11 Apr 2012 15:10:57 +0000</pubDate>
		<dc:creator>ip21</dc:creator>
				<category><![CDATA[Company news]]></category>

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		<description><![CDATA[ip21 has launched a new advertising campaign in the Suffolk Institute of Directors quarterly magazine.  The full-page advert is on page 17.  To view the impressive advert, click here.]]></description>
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		<title>Broadland Business Focus</title>
		<link>http://www.ip21.co.uk/2012/04/broadland-business-focus/</link>
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		<pubDate>Wed, 11 Apr 2012 15:02:15 +0000</pubDate>
		<dc:creator>ip21</dc:creator>
				<category><![CDATA[Company news]]></category>

		<guid isPermaLink="false">http://www.ip21.co.uk/?p=858</guid>
		<description><![CDATA[Broadland District Council recently published an article in its Broadland Business Focus regarding the growth of ip21 entitled &#8220;Local IP firm maximise move to Broadland Business Park&#8221;.  To read the article, click here.]]></description>
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		<title>Business in East Anglia</title>
		<link>http://www.ip21.co.uk/2011/08/817/</link>
		<comments>http://www.ip21.co.uk/2011/08/817/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 15:22:14 +0000</pubDate>
		<dc:creator>ip21</dc:creator>
				<category><![CDATA[Company news]]></category>

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		<description><![CDATA[The Business in East Anglia Website, www.bizeast.com, recently published an article on its weekly newsletter regarding the growth of ip21 entitled “IP Firm Relocates&#8221;.  To read the article click here.]]></description>
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		<title>What&#8217;s in a Name?</title>
		<link>http://www.ip21.co.uk/2011/07/name/</link>
		<comments>http://www.ip21.co.uk/2011/07/name/#comments</comments>
		<pubDate>Tue, 12 Jul 2011 13:52:30 +0000</pubDate>
		<dc:creator>ip21</dc:creator>
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		<guid isPermaLink="false">http://www.ip21.co.uk/?p=795</guid>
		<description><![CDATA[  What&#8217;s in a Name? Choosing the right name for your business, or for your range of products, is often key to commercial success.  Brand Name Checklist Not merely descriptive Not just &#8220;laudatory&#8221; Not already registered Not too similar to &#8230; <a href="http://www.ip21.co.uk/2011/07/name/" class="readfullarticle">Read full article &#62;&#62;</a>]]></description>
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		<title>How Valuable Are Domain Names?</title>
		<link>http://www.ip21.co.uk/2011/05/valuable-domain-names/</link>
		<comments>http://www.ip21.co.uk/2011/05/valuable-domain-names/#comments</comments>
		<pubDate>Wed, 25 May 2011 14:45:33 +0000</pubDate>
		<dc:creator>ip21</dc:creator>
				<category><![CDATA[Company news]]></category>
		<category><![CDATA[ip21 Blog]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[domain names]]></category>
		<category><![CDATA[trade marks]]></category>
		<category><![CDATA[trademarks]]></category>
		<category><![CDATA[valuation]]></category>

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		<description><![CDATA[Domain names &#8211; the address of a website &#8211; are an increasingly prominent component of any business&#8217;s intellectual property asset base. Just how strategically important and commercially valuable are these domain names? What is their actual worth versus other intangible &#8230; <a href="http://www.ip21.co.uk/2011/05/valuable-domain-names/" class="readfullarticle">Read full article &#62;&#62;</a>]]></description>
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		<title>ip21 Making Headlines</title>
		<link>http://www.ip21.co.uk/2011/05/ip21-making-headlines/</link>
		<comments>http://www.ip21.co.uk/2011/05/ip21-making-headlines/#comments</comments>
		<pubDate>Wed, 25 May 2011 14:00:41 +0000</pubDate>
		<dc:creator>ip21</dc:creator>
				<category><![CDATA[Company news]]></category>

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		<description><![CDATA[The Eastern Daily Press (EDP) recently published an article on the growth of ip21 entitled &#8220;Norwich Lawyers make a move towards future growth&#8220;.  To read the article click here.]]></description>
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		<title>Keep Off the Olympic Grass</title>
		<link>http://www.ip21.co.uk/2011/05/olympic-grass/</link>
		<comments>http://www.ip21.co.uk/2011/05/olympic-grass/#comments</comments>
		<pubDate>Tue, 03 May 2011 15:33:24 +0000</pubDate>
		<dc:creator>ip21</dc:creator>
				<category><![CDATA[ip21 Blog]]></category>

		<guid isPermaLink="false">http://www.ip21.co.uk/?p=621</guid>
		<description><![CDATA[Keep Off the Olympic Grass Debra Hiddleston, Trade Mark Attorney ip21 Ltd With 2012 not far away, it is tempting for businesses to try to profit from the huge public interest in and support of the Olympics by selling t-shirts &#8230; <a href="http://www.ip21.co.uk/2011/05/olympic-grass/" class="readfullarticle">Read full article &#62;&#62;</a>]]></description>
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		<title>What is the difference between a brand and a trade mark (trademark)?</title>
		<link>http://www.ip21.co.uk/2011/03/difference-brand-trademark-trade-mark/</link>
		<comments>http://www.ip21.co.uk/2011/03/difference-brand-trademark-trade-mark/#comments</comments>
		<pubDate>Fri, 04 Mar 2011 13:03:51 +0000</pubDate>
		<dc:creator>ip21</dc:creator>
				<category><![CDATA[ip21 Blog]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[IP valuation]]></category>
		<category><![CDATA[support intangibles]]></category>
		<category><![CDATA[trade marks]]></category>
		<category><![CDATA[trademarks]]></category>

		<guid isPermaLink="false">http://www.ip21.co.uk/?p=546</guid>
		<description><![CDATA[The terms &#8220;brand&#8221; and &#8220;trade mark&#8221; (or trademark) tend, in common parlance, to be used interchangeably. To confuse these concepts with each other is to overlook the essential nature and purpose of each. While one is a protective legal device, &#8230; <a href="http://www.ip21.co.uk/2011/03/difference-brand-trademark-trade-mark/" class="readfullarticle">Read full article &#62;&#62;</a>]]></description>
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