Domain names - the address of a website - are an increasingly prominent component of any business's intellectual property asset base. Just how strategically important and commercially valuable are these domain names? What is their actual worth versus other intangible assets? Trade Mark-Linked Domain Names Where the domain name is a direct extension of the business's principal trade mark (e.g. tesco.com), it follows ...
Tag Archives: brands
The terms "brand" and "trade mark" (or trademark) tend, in common parlance, to be used interchangeably. To confuse these concepts with each other is to overlook the essential nature and purpose of each. While one is a protective legal device, the other is a far broader, commercial construct. This post will help to distinguish between the two. Trade Marks A trade mark is ...
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